We help build better brands.
We believe better brands create better value for organisations and their people.
We can work with you to unlock your brand’s potential, solve business challenges and achieve your goals.
position your brand.
Harness your brand’s unique strengths - its people and its purpose. Stand out from your competitors. Stand for something with your target audience.
deliver a great experience.
Understand what’s important for both your customers and your employees. Make every touchpoint a great brand experience.
grow your business.
Whether a start-up or established brand. Engage new and existing customers, using the right media and channels. Expand to new products, services or markets.
who we are.
we are strategists.
We work with CEOs, CMOs and their agencies to understand a brand’s goals and challenges. We help navigate change and complexity. We collaborate to take stakeholders and teams on the journey.
We deliver strategic, practical and Board-ready brand and marketing solutions.
we understand business.
As experienced marketing leaders, we get it. We’ve been clients too. We understand the power and importance of clarity and alignment across all levels of your business.
Blending the science (data and commercial acumen) and the art (insights and creative thinking) is our secret sauce.
what we do.
Avenue One is a strategic brand and marketing consultancy.
We provide your business with experienced, executive-level strategic thinking. Some of the key services we offer are listed here.
Whether in-person or remotely, we can work with your business for an agreed time frame (eg, a set number of hours/days per week) or on a specific project.
We are strategy, creative thinking and commercial smarts - all in one.
brand.
brand positioning & strategy
employer brand & employee value proposition
customer & employee experience
marketing.
consumer & market insight development
business strategy & business development
go-to-market strategy & marketing plans
marketing technology & digital commerce
execution.
media & creative brief writing & coaching
media & creative agency management
campaign analysis & reporting
fractional cmo.
executive-level marketing leadership
guidance & coaching for marketing teams
why us.
our experience is your advantage.
We are executive-level leaders with over 40 years of collective experience managing great brands and delivering commercial returns, both in Australia and internationally.
We’ve worked in numerous industry sectors including:
finance, telecommunications, higher education, not-for-profit, health and aged care services, charitable fundraising, agribusiness, premium produce, hospitality, retail and destination marketing.
our passion is your brand’s potential.
We are passionate about the power of a strong brand story coupled with clear strategy execution. This provides opportunity to generate value and deliver a great experience for customers and employees.
We’ve achieved demonstrable success and growth for the brands we’ve been fortunate to work for. And we look forward to helping your business grow.
Paul Cavanagh
PRINCIPAL & CO-FOUNDER
Justine Conley
PRINCIPAL & CO-FOUNDER
contact us.
Like to know more about how Avenue One can help your organisation?
Want to get the ball rolling on a project?
We’d love to hear from you.